Client : Aivazovski
Aivazovsky company – The art of chocolate.
Aivazovski company make each product with unique , inimitable taste. Our goal was to present the unique taste of chocolate and convey the art and emotions in each product . We relied on the market research of chocolate consumption in selected countries where our product will be presented. According to the information we collect, when we are thinking about which “sweet moment” we want to experience, people most of the time rely on their own taste when choosing chocolate. Therefore, our advertising campaign was based on the slogan “A question of taste” Product packaging represents one of the artworks of famous artist Aivazovsky, the packaging and style are selected according to the chocolate taste and recipe.